Thematic Insights Consumer Brands
Welcome to the Cashless Society
As the coronavirus continues to spread across the globe, millions of people are urged to stay at home to contain the spread of the pandemic.
Consequently, e-commerce platforms are witnessing a surge in demand for online shopping while brick-and-mortar retailers and restaurants are facing the severe consequences of the lockdown.
Whilst this situation of extraordinary measures is temporary, we are observing a long-term shift in consumer behavior that is redefining the retail market.